Shopping Cart

Privacy and Terms Privacy

We care deeply about our customers and your privacy. Please read our policies and let us know if there is a concern or question that isn't covered here.

Last Updated August 9, 2020.

  1. General

This website, blu-fern.com, and the various content, features and services offered on this website (collectively, the “Site”) is owned and operated by Blü Fern, Inc. (“Blu Fern” or “we”). Blü Fern, Inc. is dedicated to respecting your online privacy and recognizes your need for protection and management of any personally identifiable information (“Personal Information”) you share with us. Blü Fern, Inc. has established this Privacy Policy to let you know what information we may collect from you on the Site and how we may use and share that information. As explained in this Privacy Policy, Blu Fern, Inc.  will not sell or share your Personal Information with any unaffiliated third parties for their marketing purposes. Please take a moment to review the terms of our Privacy Policy. By using the Site, you agree to accept the terms of our Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not use the Site.

  1. Personal information

Personal Information means any information that may be used to identify an individual, including, but not limited to, a first and last name, a home or other physical address, a phone number, an email address, credit card information, payment information, and billing address. In general, you can visit the Site without telling us who you are or revealing any Personal Information about yourself. However, in order to access certain information, services, or features that may be contained on the Site, we may require you to provide Personal Information. For example, we will collect certain Personal Information if you choose to subscribe to a mailing list, register for an account, participate in special offers, sweepstakes or other promotions, sign up for our chat rooms, message boards or blogs, or send questions or comments to us via e-mail. If you would like to purchase any products or merchandise offered for sale on the Site using a credit card, we also will collect your credit card information and a shipping address.

For some features of the Site, you may be able to submit information about other people. For example, if you wish purchase a product for another person on the Site and want it shipped directly to that person, you may submit the recipient’s name, address and certain other contact information. We will use and store any such information that we collect from you about another person only to the extent necessary to carry out your request, and we will not use such information for any other purpose.

  1. How we may use your information

If you provide us with Personal Information, we may retain and use that information for several purposes. For example, we may use your Personal Information in order to process and fulfill any transactions or services that you request. We may also use Personal Information to ensure compliance with our policies and applicable law. In addition, we may send you periodic communications by e-mail or regular mail, such as news updates, special offers or information on our products or services, if you have chosen to receive such communications. If you later wish to opt-out of receiving such promotional e-mails from us at any time, simply follow the instructions for doing so in the e-mails that you receive from us. We reserve the right to send you certain communications relating to the Site, such as service announcements, e-mails related to purchases you have made, or similar administrative or transactional messages, without offering you the opportunity to opt-out of receiving them.

  1. With whom we may share your information

We may sometimes use other businesses to perform certain services for us, such as maintaining the Site and our mailing lists, processing orders and delivering products, sending postal mail, and providing marketing assistance and data analysis. We may provide Personal Information to those businesses when that information is necessary for them to complete a requested transaction or otherwise perform their duties. Blu Fern, Inc. will take reasonable steps to ensure that these third-party service providers are obligated to protect Personal Information on Blu Fern, Inc.’s behalf. However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies governing how they handle payment information. For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

In the event that our company or some of our assets are sold or transferred or used as security or to the extent we engage in business negotiations with our business partners, the information collected through our site, may be transferred or shared with third parties as part of that transaction or negotiation.

We reserve the right to disclose visitor information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact, or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property, other visitors, or anyone else that could be harmed by such activities. We also reserve the right to disclose visitor information when we believe in good faith that the law requires it.

  1. Aggregate information

From time to time, we may collect general, non-personal, statistical information about the use of the Site, such as how many visitors visit a specific page on the Site, how long they stay on that page and which hyperlinks, if any, they “click” on. We collect this information through the use of “cookies” and other tracking technologies, which are discussed in greater detail below. We collect this information in order to determine which areas of the Site are most popular and to enhance the Site for visitors. We may group this information into aggregate visitor data in order to describe the use of the Site to our existing or potential business partners, sponsors, advertisers, or other third parties, or in response to a government request. We also may group demographic and preferences information and responses to surveys that we collect from visitors into aggregate data for the same purposes. However, please be assured that this aggregate data will in no way personally identify you or any other visitors to the Site.

  1. Shopify

Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.  Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall. For additional information, you may also want to read Shopify’s Terms of Service here or Privacy Statement here.

  1. Payment

If you choose a direct payment gateway to complete your purchase, then Shopify stores your payment card data. It is encrypted consistent with the Payment Card Industry Data Security Standard (PCI-DSS).

  1. Cookies and other tracking technologies

Some of our web pages utilize “cookies” and other tracking technologies. A cookie is a small text file that a website transfers to an individual’s hard drive for record-keeping purposes. For example, we may use cookies to collect information about website activity and to maintain your shopping experience in our online store. We never save credit card information in cookies. Most browsers allow you to control cookies, including whether or not to accept them and how to remove them. You may set most browsers to notify you if you receive a cookie, or you may choose to block cookies with your browser. However, please be aware that some features of the Site may not function properly or may be slower if you refuse cookies. We do not link the information we store in cookies to any Personal Information you submit while on the Site. Some Internet browsers offer what often is referred to as “do not track” mechanisms for browser users to automatically signal privacy preferences to websites that they visit. Our site does not currently respond to do-not-track-signals. However, you may exercise other choices available to you, including limiting the placement of browser cookies on your device using your browser’s cookie control features described above.

Tracking technologies may record information such as Internet domain and host names; Internet protocol (IP) addresses; browser software and operating system types; clickstream patterns; and dates and times that our Site is accessed. An IP address is a number that is automatically assigned to your computer whenever you are surfing the web. Web servers, the big computers that “serve up” webpages, automatically identify your computer by its IP address. It is not our practice to link the information we record using tracking technologies to any Personal Information you submit while on the Site. However, we reserve the right to use IP addresses and other tracking technologies to identify a visitor only when we feel it is necessary to enforce compliance with the Site’s policies, to protect the Site, our customers, or others, or when we believe in good faith that the law requires it.

Third parties, including our service providers or marketing partners may collect information about a visitor to our site over time and/or across different websites when the visitor uses our website. This information often is aggregate data or individual information that is tied to a browser or device rather than specific identifiers such as the visitor’s name and address, but some of this information might be considered to be personally identifiable under some federal or state laws. We may use Google Analytics, a third party provider of analytics tools or a similar third party service to analyze information about visits to our website. For information about opting out of Google Analytics please visit: https://tools.google.com/dlpage/gaoptout.

  1. Links to other sites; public venues

Please be aware that when you are on the Site, you could be directed to other sites that are beyond our control. These other sites may send their own cookies to visitors, collect data, or solicit Personal Information. The privacy policies of these other sites may be significantly different from this Privacy Policy. We are not responsible for the privacy practices of these other sites and cannot guarantee the security of any of your Personal Information collected there.

Please keep in mind that whenever you give out Personal Information on a “public” venue online (for example, in a blog, message board or chat room), that information can be collected and used by people you do not know. If you choose to voluntarily disclose information in any blog, message board, chat room, or similar forum that may be available on the Site, the protections of this Privacy Policy will not cover such disclosure of information. We urge you to use caution when disclosing any Personal Information on these venues. We are not responsible and will not be liable for any opinions, content, or other materials posted by users on any such venues, or for the use by other visitors or third parties of any information or content you may post to such venues.

  1. Security

We intend to take reasonable and appropriate steps to protect the Personal Information that you share with us from unauthorized access or disclosure. The security of your Personal Information is important to us. We maintain physical, electronic, and procedural safeguards to secure your personal information. If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored using AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards. We cannot guarantee the security of our databases, nor can be guarantee that information you supply won’t be intercepted while being transmitted to us over the Internet. By supplying us with information, you acknowledge these risks and signify that you have voluntarily chosen to provide the information despite the inherent risks involved. Accordingly, while we strive to protect your Personal Information and privacy, we cannot guarantee or warrant the security of any information you disclose or transmit to us online and cannot be responsible for the theft, destruction, or inadvertent disclosure of your Personal Information.

If you create an account on the Site, you may be asked to choose a password for your account, in which case your online account information shall be protected by your password. We recommend that you do not disclose your password to any other person. You are responsible for maintaining the confidentiality of your password and account, and are fully responsible for all activities that occur under your password or account.

  1. Children’s Information

This site is not intended or designed to attract users under the age of 13 or to collect personal information from such users. We do not knowingly collect personal information from individuals under 13 and individuals under the age of 13 should not submit any personal information through this site.

  1. Changes to our privacy policy

The terms of this Privacy Policy may change from time to time. We encourage you to check this page periodically for any changes. Your continued use of the Site following the posting of changes to these terms will mean you accept those changes.

  1. Governing law/Data transfers

This site is created and controlled by Blu Fern, Inc. in the State of Texas, U.S.A. Blu Fern, Inc.  makes no representation that this Privacy Policy and such practices comply with the laws of any other country or state. Visitors who use the Site and reside outside of Texas or the United States do so on their own initiative and are responsible for compliance with local laws, if and to the extent local laws are applicable. If you reside outside of Texas or the United States, by using our Site, you consent to the transfer and use of your information outside your country.

We respect our customers and value your privacy. If you have any questions or concerns that have not been covered here, please reach out to us at support@blu-fern.com.