Blü Fern was born of a simple idea: beauty isn’t something you make, it’s something that already exists inside of you and around you. With this in mind, we wanted to create a line of products that used the beauty found in nature to enhance the beauty you already possess.
In fact, it started with a pretty terrible sunburn. One that felt as though there wasn’t a layer of skin left that had been untouched by the harmful rays of the sun. Desperate to find a solution that wasn’t composed entirely of chemicals, we found a natural product that worked remarkably well. We each have sensitive skin so we had already begun to back away from unnatural ingredients and harsh chemicals. With this experience, our journey to become more in tune with natural ingredients took a giant leap forward and we decided that we wanted to create plant-based skin care products that didn’t add to the barrage of pollutants and chemicals we are confronted with every day.
We love making things. We enjoy digging into the soil with our hands and learning the lessons that nature has to teach us to live better, healthier, more balanced lives. We believe that life is a trail and the best way to experience it is to be on it and in it, accepting all that comes your way knowing that every experience unlocks a new dimension of your beauty.
We are proud to have called Austin our home for over 13 years now. Welcoming, vibrant, and full of life, we knew right away that this is where we wanted to establish our roots, growing something we could be proud of - for us and our community. We truly believe that everyone has the power to make a real impact on the world around them simply by participating in their lives.
That's why we make products that heal, calm, hydrate, protect, and balance your skin with minimal ingredients and no filler and we're committed to investing in the natural environment that provides for us and heals us.
Blü Fern exists to provide you with plant-based skin nutrition. It isn’t just about a product, it’s about nourishing, renewing, and caring for your whole self as you travel the trails of your life. It’s that trail that draws us both physically and metaphysically forward. The long winding trails of Austin are where we experience some of our happiest times: rooted in nature, and surrounded by real beauty. We’re so happy you’re along for the journey.
With love, mindfulness, and support,
Vivian & John