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Our Story

From Animal Nutrition to Skin Nutrition

john robinson and vivian robinson founders of blu fern

For years Vivian struggled to find products that are not reactive to her very sensitive skin. While there are many products that are labeled as gentle, she was unable to find anything was suitable for her skin type. In response, John started researching skincare formulations and try to understand what was happening. For decades he managed a microbiology based animal nutrition company with global operations.  After leaving the world of animal nutrition, he was certain he wanted his future endeavors to be meaningful and beneficial to people’s health and well-being, while serving to bring people and community together through partnerships with our natural environment.

As lifelong gardeners, hikers, and cyclist, the connection to the natural world was a sanctuary. Communing with nature became a central part of their daily routines. Having spent their lives in large cities, Miami, Singapore, and Austin,  they invariably searched for the local botanical garden groups and trails to find solace within vibrant cities.  They have been rooted for years in Austin, Texas where they raised 2 sons and now have 2 grandchildren. As their family grew, the need to live a more holistic and meaningful life became a certainty. One that involved a more natural clean lifestyle.

"I went to the woods because I wished to live deliberately… Our life is frittered away by detail. Simplify, simplify, simplify! …" --Henry David Thoreau, Walden